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10 Business Myths Reconsidered

Did you know about these 10 Busines Myths? If not, continue reading.


  • THE CUSTOMER IS ALWAYS RIGHT

A customer’s viewpoint must always be considered, but small businesses must learn to stand their ground and push for a fair deal – even when dealing with complaints.


  • CHEAPER PRODUCTS ARE ALWAYS BEST

Undercutting your competitors is not the fastest route to market share. Customers consider factors other than just price, including environmental credentials and after-sales support.

  • GREAT IDEAS EQUAL GREAT BUSINESSES

Ideas that can’t be commercialized result in businesses that can’t make money. Great ideas can inspire millions and change the world, but unless they make people buy a product or service, you’ll need to go back to the drawing board.


  • FRIENDS MAKE GREAT BUSINESS PARTNERS

There are no guarantee friends will make great business partners. Assertively giving your point of view is essential in business partnerships, and sometimes partners must call the other upon shortcomings or poor decisions.


  • CUSTOMERS WILL COME TO YOU

Even businesses that operate in markets where customers actively search for products will find this myth to be false. There’s so much ‘noise’ in most markets – competing companies, competing information – that there’s no obvious path for a consumer to take.


  • RUNNING MY OWN BUSINESS WILL GIVE ME MORE FREE TIME

It’s a nice image: sunning yourself on a golden beach while happy employees make you millions back home. Unfortunately, it’s a long way from reality.


  • PROFITS ARE THE OWNER’S SALARY

Owning part of a successful business will most likely earn you more than as an employee. But it’s not a license to take all the profits without a second thought. To remain profitable – and to achieve long-term success – businesses must grow.


Now that we've debunked all of these common myths, you should at least feel relieved as I am guessing, most of these are your worries. Am I right?


Thanks for reading!

Renee VanHeel


Call or text: 858-472-7295 Book a 15-minute free business consultation with me. Click here:

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