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3 Things to Know To Start the New Year Right

The New Year is quickly approaching, and while there are parties to throw, gifts to wrap—and perhaps even vacations to take—now is a great time to start thinking about how you want to approach your business in 2022. Here are three topics our small business experts have written about when it comes to starting the New Year off right.

1. First thing to know: Understanding the worth of your business is crucial

It might not be something you think about often, but a new year is a good time to figure out one of the most important questions about your business: How much it’s worth. Knowing the true value of your business is crucial when it comes to proper business planning and achieving personal goals.

2. Second thing to know: It’s a good time to spruce up your brand

There’s no better time for a brand refresh—or at least a brand touch-up—than a completely new year. Many small businesses don’t regularly evaluate their branding, which can lead to a stale and outdated look and feel. A business does not have to go through a complete rebrand to stay modern and interesting. Every business can see value in making simple updates to better connect your brand with the continually evolving perceptions and values of customers.

3. Third thing to know: Be mindful of your money

The end of the year is a great time to review, correct and forecast your financial strategies to better leverage your company for growth in 2022.

3 Things to Know: Vacationing as a Small Business Owner

Before you decide that you can't get away for some time off this summer, check out these three things to know about vacationing as a small business owner. It will have you packing your bags in no time.

Even small business owners need to take a break from their work from time to time. Since we are in peak summer vacation season, here are three things you should know when it comes to stepping away from your business.

1. The first thing to know: It’s always a good idea.

Vacation time, paid time-off, unplugging—whatever you call it, it’s an important part of any workplace wellness program and an effective way to better your bottom line. With a little time off, morale can be improved, stress can be lowered—leading to lower healthcare costs, and your business can witness increased productivity—among other benefits.

2. The second thing to know: Your business doesn’t have to suffer.

With the proper advanced planning and an effort toward blocking off your schedule, as well as making sure you prepare your clients (and staff) for your time away, you can make the most of your time off.

3. The third thing you need to know: You don’t have to stop learning.

Lounging on the beach, being confined to the car on road trips, and hanging out at home for a stay-cation are all great times to get caught up on topics of relevance to your work and to your growth as a business owner.

3 Things to Know: Running a Business During the Holidays

Holidays for small businesses mean special offers, holiday parties, and maybe even some downtime. Here are three things to know about running a business during the holidays.

1. Need to know no. 1: It’s not too late to come up with a holiday strategy.

But, the longer you wait the more likely you’ll be to miss out on getting your share of the nearly $1 trillion eager holiday shoppers are expected to spend this season.

2. Need to know no. 2: Make the most of the downtime.

For many companies—excluding, of course, retail—business slows down during the holidays as people take vacations and defer new decisions on purchases for the following year. This downtime creates a wonderful opportunity to reenergize yourself and your business.

3. Need to know no. 3: Balance recreation and liability at holiday parties

Company holiday parties and other social events can promote a winning work culture. But mixing business with pleasure comes with risks.

3 Things to Know: Business Challenges

Owning a business isn't always cupcakes and rainbows; facing obstacles and dealing with challenges are a consistent part of the job. Check out these three things our experts think you should know when it comes to business challenges.

While there are many benefits and rewards to owning a small business, it certainly does not come without its struggles. In this month’s 3 Things to Know article, we challenge you to take a look at your business challenges.

1. First thing to know: You are not alone

2. Second thing to know: Your challenges may be a result of your success

3. Third thing to know: You can be prepared

3 Things to Know: Success in Sales

When you own a small business, you are in the business of sales. Sometimes this is not a hat you like wearing, or a role that comes naturally. Luckily, our resident sales experts have thoroughly tackled this topic. Take a look at these three things they want you to know when it comes to having success in sales.

1. First thing to know: Every salesperson or company should adopt a selling system that works well for them.

This is the process by which you develop an opportunity from start to finish. Whether that finish is closing the sale or closing the file, you must have a defined beginning and end.

And, once you have a system that works for you and your company, those involved in the process must receive the necessary training. Proper sales training can mean the difference between keeping and losing a customer.

2. Second thing to know: You must make people feel confident about their decision to work with and buy from you and your company.

From managing successful transitions to being engaging and innovative.

3. Third thing to know: You don’t have to become a sell-out just to land the sale.

Don’t roll over like a puppy dog; do keep in mind that the customer may not always be right. Don’t perform a “dog and pony show” every time you pitch your business; do subscribe to the line of thinking that sometimes less is more. Keep the integrity of your business and your confidence high with these do’s and don’ts of selling.

5 Reasons You Should Invest in SEO for Your Business

If your business is not ranking high in online search results, then your website really isn’t working for you. You may not realize the importance of search engine optimization, but here are five reasons why SEO matters and how to go about making that investment.

It's not optional. To thrive in today's online world and reach your constantly-online customers, you need to have a strong online presence. Unwrapping what that means, though, takes a little more work. It's not uncommon in my line of work to encounter businesses that, while recognizing the general value of digital marketing, do nothing to improve their ability to rank highly in a search. And yet, that might just be the most powerful tool at your disposal. After all, Google alone accounts for more than 50% of traffic to most websites. Investing in search engine optimization (SEO) might just be one of the best moves you can make.

When I talk to potential partners about SEO, I tend to hear some common reasons why they don't pay much attention to it. Let's turn that around. In reality, these five reasons are the top five reasons you should be investing in SEO to grow your business.

1. Reason No. 1 to invest in SEO: Social media marketing is not enough

Yes, channels like Facebook and Instagram are hot. You'll find plenty of marketing experts recommending them. And sure, they can play a vital role in your overall marketing efforts. But in reality, social media marketing is never enough to market your business.

That 50% number quoted above? The same study found that social media only accounts for 5% of traffic generation. In addition, even the best presence on your (or your audience's) favorite networks will have no direct impact on your search rankings.

Social media is great for brand awareness. It might be even better for customer service interactions. It does not, however, lead to traffic to your website that drives actual leads and customers.

Google only includes quantifiable data in its search algorithms and because it doesn't have access to social media metrics, it disconnects social from search rankings. If you want to rank highly, you need an SEO strategy.

2. Reason No. 2 to invest in SEO: Investing in SEO is not expensive

I often hear that investing in SEO is expensive. That's relative, but generally not true. You can get to a #1 ranking on a popular search term with absolutely no budget at all. Because you can't pay your way to the top, you don't need a line item. It really can be that simple.

Instead, SEO is all about the time you invest and the expertise you bring to the table. If you are looking for external expertise, that does mean spending some money. But you don't need to budget anything for actual ads, because SEO is all about authenticity. It's your actual website or business that ranks, not promotional messages.

Even when you do invest some money, don't think about SEO as a cost. It's an investment in your business that will pay off long after you spend the money. Your SEO rankings need nurturing, but they won't just disappear. There is no campaign length. The investment you make now is into your business future and growth.

3. Reason No. 3 to invest in SEO: Slow and steady can win the race

Closely related to the above notion is the idea that SEO is not effective because it cannot achieve results quickly. That's true. It takes the average business 4-6 months to see a tangible increase in web traffic as a result of search optimization. The important thing to remember is that this slow and steady approach is a good thing.

When you're embracing SEO, you're playing the long game. The reason it's such a good long-term investment is that even though it takes some time to build, that build will pay off multifold. If you are looking for immediate results, don't abandon SEO—instead, look into some paid SEM ads that can complement your long-term efforts to rank on relevant keywords.

4. Reason No. 4 to invest in SEO: You can still beat your competition

Looking at those relevant keywords for your business and industry can be depressing, especially if your competition is already ranking highly and you're nowhere to be seen. That doesn't mean you shouldn't even start. Beating your competitors and climbing to the top of the rankings is impossible if you don't start somewhere. Remember: You miss 100% of the shots you don't take.

Viewed differently, your competition's head start might not be a bad thing. It allows you to find the chinks in the armor of your closest competitors. They're not doing all they can either, and once they reach a high spot on a relevant search results page, they tend to get lazy. Now is the time to strike.

Knowing what your competitors are doing is half the battle. Use some competitive SEO research to uncover their tactics and devise a strategy to beat them. They'll never see you coming until your website suddenly receives more clicks and climbs up the rankings higher than theirs.

5. Reason No. 5 to invest in SEO: Bad experiences don't predict the future

Unfortunately, I sometimes run into potential clients who swear off investing in SEO because they've had a bad experience. That's all too common. Many in this game are unscrupulous or not transparent. They engage black hat tactics to get some immediate results, which get your website penalized and hurt your efforts in the long run.

Don't let that take your eyes off the potential of this digital marketing channel. Instead, look for a partner who offers you the following:

  • Transparency. Being open about pricing builds trust. Transparency about techniques, methodology, and processes showcases expertise.

  • A good relationship. The right partner is open to constant communication, wants to learn about your business needs, and is committed to your success.

Sometimes, it's just as important to simply avoid some of the red flags that come with questionable SEO companies:

  • Guarantees. SEO is determined by search engines, not marketers. Anyone who guarantees results should be viewed questionably. No marketer has a 'special relationship' with Google or gets preferential treatment.

  • Secret sauces. They just don't exist in digital marketing. There are some best practices, and they tend to be well-known among experts. Strategy and execution will drive your success, not some secret recipe you never get to learn.

  • Black hat tactics. Google specifically hunts and penalizes efforts to circumvent its algorithms. That includes automatically generated content, so-called doorway pages, hidden text and links, keyword stuffing, or link buying. Anything that doesn't involve building value and relevance for your audience first.

  • The cheap option. The company promises to outbid everyone else probably is worth about that much. You get what you pay for. Sometimes, a larger initial investment gets you the skill and dedication you need and deserve.

Ready to Begin Investing in SEO the Right Way?

You won't find easy help anywhere. But when you find the right help, you set a foundation for digital marketing success and sustainable business growth. All you need is a partner committed to you, and ready to help you build your efforts over time. If you're ready for that step, let's talk. Allow me to better understand your business, with a no-commitment conversation about your search engine optimization efforts.

Thanks for reading!

Renee VanHeel

Call or text: 858-472-7295 Book a 15-minute free consultation with me

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